The Soule Entrepreneurial Institute

After finishing writing Tip Science; I encountered an entirely new challenge, selling it.

Without doing much research, I set up an account with Google Adwords, and created a sales page. The page did ok without any optimization, but being average is hardly the best strategy.

After researching for a few weeks two resources rose to the forefront, a recorded seminar by the author of Guerrilla Marketing and The book Predictably Irrational by Dan Ariely.

Guerrilla Marketing was written in 1983. In retrospect, most advice on cutting edge marketing I've been given over the years can be traced to that lecture. I will be posting a summary in the near future, so check for it on the blog page.

The book Predictably Irrational follows studies in behavioral economics conducted by MIT's Dan Ariely. A very interesting read, I will be posting a summary on it too.

So how will I change my sales strategies?

I will expand Tip Science from a book to a training course; with a training checklist, progress calendar, forum membership, and a course guide.

The price will increase to 49.95, and the course will be free for 30 days.

The sales page will become a helpful questionnaire, instead of a self promotion.

I will add a second item, priced at 129.95 (more on this tactic with the Predictably Irrational summary)

Stay tuned for the results of these experiments.


I have been doing extensive book research in the field (my restaurant) and in scientific journals. My tips have been astounding my coworkers.

The book will answer questions like
How can acting like an ape increase your tips?
What short term investment has a 1,300% return?
How fewer choices mean bigger gratuity.

To celebrate, anyone who has left a comment on my site or signed up for the Soule Opportunity Network will receive a free copy of my book on the release date.


I have started working on my first eBook:
TipScience, how to double your tips using five psychological principles.
You can check out the storefront I have set up at

I am doing research for the book, (waiting tables) and would like to finish within 20 days. (by June 13th, 2008)